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Service III

Crisis & narrative analysis

When narratives escalate, spread, or are steered deliberately — with evidence chains, gap analysis, and clear framing for decision-makers.

The problem

In crises and sensitive debates, volume metrics are not enough. What matters is which story wins, who drives it, and how it shifts across channels.

Without an evidence chain, analysis remains contestable — internally and externally.

Who it is for

  • Teams in acute or emerging crisis situations
  • Organisations facing disinformation or mobilisation risk
  • Public affairs in polarised topic fields
  • Leadership that needs a reliable reading — fast

What we deliver

Spread and seed analysis

Where the narrative originates, who amplifies it, which clusters carry it.

Escalation metrics

Speed, reach, and qualitative shift from factual to mobilising.

Gaps & counter-hypotheses

What we do not know — and which alternative readings must be tested.

Outcome

A traceable narrative picture with evidence — not just a sentiment curve.

Enables prioritised countermeasures, dialogue formats, and internal briefings.

Request narrative analysis
Crisis & narrative analysis | Holigov